Overview
Click Shop London, an established clothing brand with a strong product line and a clearly defined target audience, aimed to boost its sales and brand awareness through a more effective media buying strategy.
Despite a solid market presence, the brand needed to maximize the reach and efficiency of its advertising efforts to drive meaningful growth.
Challenges
Although Click Shop London had cultivated a loyal customer base, it faced challenges in expanding its reach and optimizing its advertising budget.
Without a strategic media buying approach, the brand risked inefficient ad spend, low return on investment (ROI), and missed opportunities to grow its market share in the highly competitive fashion industry.
Solution
To meet Click Shop London’s ambitious goals, we executed a comprehensive, data-driven media buying strategy:
1. Audience Targeting
We conducted deep audience research to pinpoint Click Shop London’s ideal customers based on demographics, behaviors, and purchase patterns. Custom-tailored campaigns ensured ads resonated with the most relevant audiences.
2. Channel Selection
Based on audience insights, we strategically selected high-performing channels — including Facebook, Instagram, and Google Display Network — to maximize visibility and engagement.
3. Creative Development
We developed a mix of engaging creatives, using carousel ads, image ads, and video ads that showcased Click Shop London’s latest collections, offers, and brand story in a compelling way.
4. Continuous Testing & Optimization
Our team continuously optimized the campaigns by A/B testing different ad sets, creatives, and landing pages. We closely monitored performance metrics like CTR, CPC, and ROAS to ensure peak efficiency.
Implementation
Over the campaign period:
- Daily budgets were consistently allocated ($50 daily per ad set) for maximum exposure.
- Landing page conversion rates reached a strong 10.67%.
- Cost Per Click (CPC) averaged £1.08, a competitive figure for the clothing industry.
- The campaigns achieved a 2.09% Click-Through Rate (CTR) across platforms, significantly above the industry benchmark.
Results
Click Shop London’s media buying campaign achieved remarkable results:
- Website Purchases: 1,404 purchases from the top-performing ad set.
- Average Cost per Website Purchase: Only $8.27, demonstrating high campaign efficiency.
- Return on Ad Spend (ROAS): Achieved an outstanding 5.08x to 5.95x ROAS across different campaigns.
- Revenue Impact: Over $59,000 generated from the top-performing ad set alone.
- Website Traffic Growth: 1,268 total link clicks, with strong landing page conversion rates (up to 21.54%).
Conclusion
Click Shop London dramatically improved its online sales, brand visibility, and ROI. The results clearly demonstrated the power of targeted advertising combined with continuous optimization.
With a 5.5x ROAS overall, Click Shop London established itself as a leading player in the highly competitive clothing e-commerce space, setting a solid foundation for future growth.
Lessons Learned & Future Outlook
Agility and data-driven optimization were critical to success.
Moving forward, Click Shop London plans to incorporate AI-powered audience segmentation and expand into emerging platforms like TikTok and Pinterest to capture even greater market share and continue scaling its success.