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Zoar, a Bangladesh-based leather shoe and accessories brand, aimed to expand its digital footprint and drive both brand awareness and product engagement across key platforms.
With premium craftsmanship and competitive pricing, Zoar wanted to tap into the country’s growing fashion-conscious audience — all while maintaining a lean advertising budget.
Zoar’s primary challenge was scaling brand visibility and social media reach in a saturated fashion market.
With only $1,000 in advertising budget, they needed to outperform competitors who were spending 10x more on similar campaigns.
Additionally, the brand sought measurable outcomes in terms of page likes, messaging leads, and post engagement at ultra-low cost per result.
We executed a high-efficiency, conversion-focused Facebook Ads strategy:
Over a span of 4 weeks, we launched and managed more than 10 individual campaigns — including engagement, traffic, and lead generation.
Frequent creative refreshes and continuous testing ensured the lowest possible cost per acquisition (CPA).
Our data-driven, budget-conscious strategy delivered exceptional performance:
📈 Total Impressions: Over 1.3 million
👥 Total Reach: 700,000+ unique users
💬 Messaging Leads: 387 leads at just $0.09 each
👍 Page Likes: Over 2,292 likes at only $0.03–$0.04 per like
👟 Post Engagement: 242,000+ engagements at $0.0001 per interaction
💵 Amount Spent: Total ad spend of just $1,000 (~BDT 1 Lakh)
💰 Total Revenue: Over BDT 1 Crore in sales from ad-attributed channels
🔁 ROAS (Return on Ad Spend): 100x+ — a staggering return in the Bangladeshi ecommerce market
Zoar’s success story proves that creativity, precision targeting, and aggressive optimization can outperform even big-budget brands.
With just $1,000, they built massive brand recognition, attracted thousands of new followers, and converted digital engagement into real sales.
Micro-budget campaigns work when data guides every decision. Going forward, we plan to scale Zoar’s digital strategy with:
Deeper integration with AI-based creative testing
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