A Zero Down real estate agency based in Los Angeles, California that specializes in buying, selling, and renting luxury properties in the city. The agency has been in business for over a decade and has established a reputation for providing high-quality services to its clients.
Goals
The agency’s primary goal was to increase its online visibility and generate more leads through its website. They wanted to rank higher on search engine results pages (SERPs) for keywords related to luxury real estate in Los Angeles.
Approach
To achieve the client’s goals, we developed an SEO strategy that included the following steps:
To achieve the client’s goals, we developed an SEO strategy that included the following steps:
On-page optimization: We optimized the website’s pages for the target keywords by ensuring that the website’s content was relevant and high-quality. We also optimized the website’s meta tags, headings, and images.
Technical optimization: We conducted a technical audit of the website to identify any technical issues that could be hindering its performance on search engines. We optimized the website’s speed, mobile-friendliness, and schema markup.
Link building: We developed a comprehensive link-building strategy to acquire high-quality backlinks from reputable websites in the real estate niche. We also submitted the website to relevant directories and citation sites.
Content marketing: We developed a content marketing strategy that included the creation of high-quality blog posts, infographics, and videos that were optimized for the target keywords.
Results
Within the first six months of implementing the SEO strategy, the client’s website saw a significant improvement in its search engine rankings. The website ranked on the first page of Google for several high-value keywords related to luxury real estate in Los Angeles, including “luxury homes for sale Los Angeles” and “luxury apartments for rent Los Angeles.”
The client also saw a substantial increase in organic traffic to its website, with a 200% increase in overall traffic and a 150% increase in organic traffic.
Conclusion
The SEO strategy implemented by our team helped the real estate agency achieve its goals of increasing online visibility and generating more leads through its website. The improved search engine rankings and increased traffic resulted in a significant increase in the agency’s revenue, demonstrating the effectiveness of our SEO approach in the real estate niche.
