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Souqmakhawire, a Dubai-based women’s clothing store, specializes in abayas and modest fashion. The brand aimed to scale its online visibility and generate sales inquiries through Meta (Facebook and Instagram) advertising.
With a total media spend of $124.51 across several ad sets, the goal was to build social proof, drive engagement, and convert messaging conversations into paying customers.
We crafted a funnel-based digital strategy centered on awareness, credibility, and conversion.
1. Audience Targeting & Funnel Design
We targeted women aged 18–40 across Dubai, Qatar, Bahrain, and Saudi Arabia, with interests in Islamic fashion, abayas, modest clothing, and online shopping.A layered funnel was designed to guide users from initial page likes to product engagement, and finally to WhatsApp messaging conversations.
2. Creative & Landing Experience
We used clean, culturally relevant visuals featuring bestselling abayas, along with authentic customer reviews.The ad copy was written in both Arabic and English to build trust and enhance reach. Click-to-WhatsApp CTAs encouraged real-time inquiries, while carousel ads and single creatives highlighted style variety and fabric quality.
3. Platform Strategy
Separate campaigns were launched for Page Likes (to build credibility), Engagement (to nurture interest), and Sales (to convert leads through messaging).Instead of using Meta’s lead forms, we focused on direct messaging to create a more human, trustworthy experience.
4. Agile Campaign Optimization
We A/B tested creatives across UAE and GCC countries and tracked performance daily.Campaigns that delivered lower cost per result were scaled up, while underperformers were paused.Messaging campaigns were optimized for the lowest cost per inquiry, with particular success in the Qatar and UAE markets.
The campaigns ran throughout April 2025, with some extending into early May.
All campaigns used Meta’s messaging objective, driving traffic directly to WhatsApp or Messenger for real-time responses. This strategy outperformed traditional lead generation forms, thanks to higher trust and faster conversion rates.
Souqmakhawire achieved significant growth in brand engagement and customer inquiries.
The Page Like Campaign on April 10 alone delivered 630 likes at an ultra-low cost of $0.03 per like. The Engagement Campaign on April 23 generated 131 conversations for just $8.35 in total spend.
The New Sales Campaign on April 27 added 19 inquiries at $0.43 each. The Qatar-focused campaign performed particularly well, driving 28 WhatsApp conversations for only $16.24.
In total, over 830 actions (messages, likes) were recorded, with an average cost per result of just $0.15.
The campaigns reached more than 46,000 unique users and delivered 86,000+ impressions.
Through focused, budget-friendly messaging campaigns and trust-driven creative assets, Souqmakhawire successfully turned Meta Ads into a customer acquisition engine.
By avoiding lead forms and focusing on WhatsApp interactions, the brand was able to build genuine connections and increase conversion likelihood.
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