Overview
Shikder Tour and Travel, a Bangladesh-based travel agency specializing in visa processing and travel consultancy, aimed to increase customer inquiries and brand recognition through strategic Meta (Facebook and Instagram) campaigns.
With a combined media spend of ৳12,454.56 across multiple ad sets, the objective was to convert messaging conversations and page likes into tangible leads for visa and travel bookings.
Challenges
- Operating in a highly competitive travel services market with similar offerings
- High cost-per-inquiry from traditional channels like agency referrals or phone outreach
- Low digital trust among target audience regarding visa consultancy services
Solution
We crafted a multi-layered digital strategy focused on conversational ads, social proof, and brand visibility:
- Audience Targeting & Funnel Design
- Targeted users aged 22–45 interested in international travel, study visas, and job migration opportunities
- Geo-targeted Bangladesh audiences, with emphasis on Dhaka, Sylhet, and Chattogram
- Created a direct funnel leading users from ad clicks to instant messaging conversations on WhatsApp and Messenger
- Creative & Landing Experience
- Launched ad creatives featuring real client success stories, destination visuals, and value-packed captions
- Used carousel ads and video testimonials to enhance trust and drive intent
- Focused on messaging CTA to initiate human-led conversations for visa help
- Platform Strategy
- Ran dedicated campaigns for messaging conversations (leads) and page likes (social proof)
- Deployed Instant Messaging Ads for visa consultation and support
- Used post engagement to promote specific offers and drive inbound inquiries
- Agile Campaign Optimization
- Split-tested creatives, messaging angles (study/work/tour visa), and call-to-action buttons
- Monitored conversion costs daily to pause underperforming ads and reallocate to better performers
Implementation
The campaigns were run over April 2025, with some running into May. Strategies evolved through real-time feedback from message responses and creative performance.
Meta’s native lead objective was intentionally avoided in favor of messaging-based conversion due to higher trust and conversion observed in past campaigns.
Results
Shikder Tour and Travel achieved strong lead and engagement results with minimal cost-per-result:
- Total Ad Spend: ৳12,454.56 across 7 campaigns
- Messaging Conversations: 574+ verified inquiries (Shikder + Galaxy messaging combined)
- Page Engagement: 3,818+ new page likes combined from Shikder and Galaxy brands
- Cost Per Result: As low as ৳0.46 per messaging conversion, averaging around ৳8.35 overall
- Reach & Visibility: Over 123,000 unique users reached, generating 187,000+ impressions
Lead Quality: 60%+ of messaging responses converted into qualified inquiries
Conclusion
Through highly focused messaging campaigns and trust-centric creative assets, Shikder Tour and Travel turned Facebook into a consistent lead engine.
The strategic focus on messaging-based conversions helped bypass lead form drop-offs and build stronger customer engagement.
Lessons Learned & Future Outlook
Building trust at the first touchpoint is critical for service-based businesses like visa consultancy. Moving forward, the plan includes:
- Automating message flows using WhatsApp Cloud API or Messenger bots
- Running regional campaigns in Sylhet and Comilla for targeted diaspora audiences
- Adding educational video content explaining visa types and common FAQs
- Scaling campaigns with a dedicated retargeting strategy for page engagers