Overview
Sheba Holding Ltd, a leading real estate company with a diverse portfolio of commercial and residential properties, set out to elevate their sales performance and brand authority through strategic media buying.
Despite having premium properties valued at BDT 1 Crore each, the company faced challenges in efficiently reaching qualified buyers and maximizing marketing returns.
Challenges
Without a precision-driven media buying approach, Sheba Holding Ltd risked low engagement rates, inefficient ad spend, and a failure to fully capitalize on market opportunities.
Lack of targeted outreach could have led to underperformance in both sales and brand visibility.
Solution
We developed a comprehensive, data-led media buying strategy tailored to Sheba Holding Ltd’s goals:
1. Identifying the Target Audience
- Conducted detailed market research to profile high-intent buyers aged 25–55.
- Segmented audiences based on demographics, buying behavior, and digital footprints.
2. Choosing the Right Channels
- Deployed a cross-channel strategy across Instagram, Facebook, Google Search, and targeted online real estate publications.
- Focused on platforms offering maximum reach to high-net-worth individuals and serious property seekers.
3. Creating Relevant Advertisements
- Designed high-quality image ads, video walkthroughs, and carousel creatives showcasing Sheba Holding Ltd’s premium property offerings.
- Crafted compelling copy that emphasized luxury, investment potential, and location advantages.
4. Continuous Optimization
- Implemented real-time A/B testing to refine creatives, audience targeting, and bidding strategies.
Continuously monitored key performance indicators (KPIs) and dynamically adjusted campaigns to enhance results.
Implementation
Within weeks, we launched an integrated media buying campaign, fine-tuning strategies based on live performance data.
The agile, results-driven approach allowed for swift optimizations that kept ROAS climbing steadily.
Results
The media buying campaign for Sheba Holding Ltd delivered outstanding, industry-leading outcomes:
- Sales Achievement: Closed BDT 50 Crores in property sales within just one year.
- Ad Budget Efficiency: Achieved this milestone with a lean ad spend of only BDT 40 Lakhs, demonstrating strategic resource use.
- Product Value: Successfully marketed properties averaging BDT 1 Crore each, attracting qualified high-value buyers.
- Return on Ad Spend (ROAS): Achieved a staggering 12.5x ROAS — every BDT 1 invested in advertising generated BDT 12.5 in revenue.
- Website Traffic & Lead Quality: Significantly increased website traffic, yielding higher inquiry rates and conversion from qualified leads.
- Social Media & Brand Growth:
- Substantial growth in Instagram, Facebook, and Twitter engagement.
Strengthened Sheba Holding Ltd’s positioning as a premium real estate brand among target audiences.
Conclusion
Through a well-executed media buying strategy that combined smart audience targeting, creative excellence, and agile optimization, Sheba Holding Ltd not only achieved but surpassed their ambitious sales goals.
The campaign’s 12.5x ROAS and BDT 50 Crores in sales set a new benchmark for marketing success in the real estate sector, positioning Sheba Holding Ltd for continued dominance.
Lessons Learned & Future Outlook
The key drivers of success were strategic audience segmentation, data-backed channel selection, and real-time optimization.
Moving forward, we plan to implement AI-driven predictive targeting and hyper-personalized creatives to scale performance even further, ensuring Sheba Holding Ltd stays at the forefront of real estate marketing innovation.