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Sheba Holding Ltd, a leading real estate company with a diverse portfolio of commercial and residential properties, set out to elevate their sales performance and brand authority through strategic media buying.
Despite having premium properties valued at BDT 1 Crore each, the company faced challenges in efficiently reaching qualified buyers and maximizing marketing returns.
Without a precision-driven media buying approach, Sheba Holding Ltd risked low engagement rates, inefficient ad spend, and a failure to fully capitalize on market opportunities.
Lack of targeted outreach could have led to underperformance in both sales and brand visibility.
We developed a comprehensive, data-led media buying strategy tailored to Sheba Holding Ltd’s goals:
Continuously monitored key performance indicators (KPIs) and dynamically adjusted campaigns to enhance results.
Within weeks, we launched an integrated media buying campaign, fine-tuning strategies based on live performance data.
The agile, results-driven approach allowed for swift optimizations that kept ROAS climbing steadily.
The media buying campaign for Sheba Holding Ltd delivered outstanding, industry-leading outcomes:
Strengthened Sheba Holding Ltd’s positioning as a premium real estate brand among target audiences.
Through a well-executed media buying strategy that combined smart audience targeting, creative excellence, and agile optimization, Sheba Holding Ltd not only achieved but surpassed their ambitious sales goals.
The campaign’s 12.5x ROAS and BDT 50 Crores in sales set a new benchmark for marketing success in the real estate sector, positioning Sheba Holding Ltd for continued dominance.
The key drivers of success were strategic audience segmentation, data-backed channel selection, and real-time optimization.
Moving forward, we plan to implement AI-driven predictive targeting and hyper-personalized creatives to scale performance even further, ensuring Sheba Holding Ltd stays at the forefront of real estate marketing innovation.
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