Overview
Dominant Real Estate, a fast-growing property firm in Bangladesh, set out to achieve rapid growth in a highly competitive market using a data-driven marketing strategy.
With a limited budget of just $1,000, the goal was ambitious — generate property sales worth BDT 1 Crore (approximately $91,000 USD) through highly targeted digital advertising and optimized customer funnels.
Challenges
Operating in a saturated real estate market with high customer acquisition costs, Dominant Real Estate faced:
- Low brand recognition among premium property buyers
- Limited ad budget, risking low visibility
- Difficulty in identifying and converting high-intent buyers through digital channels
Solution
We designed a hyper-focused digital strategy that maximized every dollar spent. The core components included:
- Audience Targeting & Funnel Design
- Identified high-net-worth individuals aged 30–55 in Dhaka and Chattogram
- Designed conversion funnels optimized for mobile inquiries and WhatsApp follow-ups
- Creative & Landing Page Development
- Created property video tours and carousel ads tailored to specific buyer segments
- Built mobile-optimized landing pages with one-click inquiry options
- Platform Strategy
- Allocated spend across Facebook, Google Search, and YouTube pre-roll ads
- Used custom audience retargeting to nurture website visitors into leads
- Agile Campaign Optimization
- A/B tested creatives, targeting, and bidding strategies
Monitored conversions daily, reallocating budget to top-performing ad sets
Implementation
The campaign launched in phases over six weeks, starting with brand awareness and moving into direct response ads.
The agility of the setup allowed rapid refinement and real-time learning to guide investment into the most impactful areas.
Results
Dominant Real Estate achieved remarkable success within a tight budget:
- Sales Revenue: Generated BDT 1 Crore in confirmed property sales
- Ad Spend: Only $1,000 spent — resulting in a 91x return on ad spend (ROAS)
- Leads: 600+ qualified leads collected, 120+ site visits arranged
- Cost Per Lead (CPL): Averaged just $1.66 per qualified lead
- Brand Lift: 3,000+ new social followers and a 200% increase in web traffic
Conclusion
Dominant Real Estate turned a small budget into a massive success through precise targeting, engaging content, and constant optimization.
Their 91x ROAS sets a new benchmark for efficient real estate marketing in Bangladesh.
Lessons Learned & Future Outlook
Laser-focused strategy and creative agility were key to success. Moving forward, the plan includes:
- Scaling campaigns using lookalike audiences and AI-driven bidding
- Investing in multilingual content to reach expatriate buyers
- Expanding ad spend gradually while preserving ROI discipline
