Overview
Sabores do Kebab, a kebab restaurant based in Porto, Portugal, wanted to boost its online visibility and drive more foot traffic by improving its presence in local search results.
Despite having a good reputation among locals, they struggled to capture new customers online and maximize the potential of local searches.
Their Google Business Profile was underperforming, and the restaurant wasn’t appearing for key local searches like “kebab Porto” or “restaurants near me.”
Challenges
Without a strong local SEO strategy, Sabores do Kebab risked losing new customer opportunities to competitors.
A lack of visibility in Google Maps and Search would mean fewer new diners discovering their business ultimately limiting revenue growth and brand recognition in a competitive market like Porto.
Solution
To overcome these challenges, we implemented a comprehensive, data-driven Local SEO strategy. Here’s how we helped:
1. Google Business Profile Optimization
- Fully optimized Sabores do Kebab’s Google Business Profile with updated business hours, high-quality images, correct location details, and menu highlights.
- Selected the most relevant categories (“Restaurant,” “Kebab Shop”) to improve search appearance.
2. Local Citation Building
- Built and updated listings on top local and niche directories (TripAdvisor, Yelp, Zomato, and Portuguese business listings) to enhance local authority and NAP (Name, Address, Phone) consistency.
3. Content & Keyword Optimization
- Integrated strategic keywords like “kebab Porto,” “restaurantes Porto,” and “kebab restaurants near me” into the restaurant’s content and Google posts.
- Developed enticing content showcasing menu specials, promotions, and customer experiences.
4. Review Strategy
- Implemented a review acquisition strategy, encouraging happy customers to leave positive feedback.
- Managed responses to both positive and negative reviews to build trust and improve the restaurant’s online reputation.
Implementation
Within two months, the complete Local SEO campaign was rolled out. The optimized Google Business Profile significantly increased the chances of Sabores do Kebab appearing in local searches.
Our consistent posting, optimization, and review management helped the business connect with new and existing customers effectively.
Results
Using our Local SEO strategy, Sabores do Kebab achieved exceptional results:
(Based on Image Data):
- Total Profile Views: 69,247
- Total Searches Showing Profile: 47,354
Platform and Device Breakdown:
- 79% (54,910) from Google Maps (Mobile)
- 17% (11,976) from Google Search (Mobile)
- 3% (1,740) from Google Search (Desktop)
- 1% (621) from Google Maps (Desktop)
Top Search Terms:
- “restaurants” — 23,000 searches
- “kebab” — 8,945 searches
- “restaurant” — 1,593 searches
- “restaurantes” — 1,374 searches
- “kebab porto” — 1,334 searches
Impact:
- Dominated critical local search queries like “kebab” and “restaurants” in Porto.
- Attracted thousands of additional monthly impressions without relying on paid ads.
Established a strong digital presence that consistently converted searches into real-world foot traffic.
Conclusion
Sabores do Kebab repositioned itself as a leading kebab destination in Porto.
The significant increases in profile views and search appearances proved the effectiveness of a targeted Local SEO approach, resulting in greater customer engagement and revenue growth.
Lessons Learned & Future Outlook
Ongoing optimization and regular customer engagement will be key to maintaining Sabores do Kebab’s local search dominance.
Looking ahead, strategies like adding online ordering, event promotions, and multilingual content will ensure continued success and greater market share in Porto’s competitive food scene.
