Overview
Abi River Consulting, a real estate firm with a diverse portfolio of residential and commercial properties, sought to boost its sales and brand visibility through targeted media buying strategies.
Despite strong property offerings, they faced stagnant website traffic, limited brand recognition, and an uncertain ROI from previous marketing efforts.
Challenges
Without a focused media buying strategy, Abi River Consulting risked missing opportunities to engage high-intent audiences actively seeking real estate solutions.
Ineffective channel selection and under-optimized campaigns could have resulted in wasted ad spend, low engagement, and reduced sales.
Solution
To address these challenges, we implemented a comprehensive, data-driven media buying strategy focused on:
1. Identifying the Target Audience
- Conducted demographic, interest, and behavioral analysis.
- Identified the ideal customer: adults aged 25–55 actively searching for residential or commercial properties.
2. Choosing the Right Channels
- Selected a high-impact mix of Instagram, Facebook, Google Search, and targeted real estate publications.
- Diversified touchpoints across the customer journey — from awareness to conversion.
3. Creating Relevant Advertisements
- Designed high-converting creative formats, including image ads, video tours, and carousel showcases.
- Focused messaging around property features, investment benefits, and lifestyle opportunities.
4. Continuous Optimization
- Monitored campaign performance daily using real-time analytics.
- Deployed A/B testing on creatives, audiences, and bidding strategies to maximize ROAS.
Implementation
In just eight weeks, we launched a fully integrated, multi-platform media buying campaign for Abi River Consulting.
Our agile optimization cycles allowed rapid improvements, ensuring the best-performing ads received the highest visibility and budget allocation.
Results
Consulting achieved outstanding outcomes through our strategy:
- Positive ROAS: Realized a 4.7x Return on Ad Spend — every $1 spent generated $4.70 in revenue.
- Website Traffic: Experienced a significant rise in qualified traffic, leading to increased inquiries and property viewings.
- Social Media Growth:
- Substantial follower growth on Instagram and Facebook.
- Engagement rates increased by over 40%, enhancing community connection.
- Brand Awareness:
- Expanded visibility across digital channels.
Higher interest in listed properties from targeted audiences.
Conclusion
We helped Abi River Consulting achieve record-breaking performance in their marketing initiatives.
The 4.7x ROAS not only exceeded real estate industry benchmarks but also firmly established Abi River Consulting as a top-of-mind brand for property seekers.
Lessons Learned & Future Outlook
Agility in optimization and audience-specific messaging were crucial to this campaign’s success.
Moving forward, we plan to incorporate AI-powered predictive analytics and dynamic creative optimization to continue driving exceptional results for Abi River Consulting’s marketing initiatives.