Overview
Zoar, a Bangladesh-based leather shoe and accessories brand, aimed to expand its digital footprint and drive both brand awareness and product engagement across key platforms.
With premium craftsmanship and competitive pricing, Zoar wanted to tap into the country’s growing fashion-conscious audience — all while maintaining a lean advertising budget.
Challenges
Zoar’s primary challenge was scaling brand visibility and social media reach in a saturated fashion market.
With only $1,000 in advertising budget, they needed to outperform competitors who were spending 10x more on similar campaigns.
Additionally, the brand sought measurable outcomes in terms of page likes, messaging leads, and post engagement at ultra-low cost per result.
Solution
We executed a high-efficiency, conversion-focused Facebook Ads strategy:
- Audience Identification & Segmentation
- Targeted fashion-forward men and women aged 18–35 in Bangladesh.
- Segmented by interest in local fashion brands, footwear, leather goods, and online shopping.
- Channel & Campaign Structure
- Focused entirely on Facebook and Instagram for maximum local reach.
- Created separate campaigns for page likes, post engagement, messaging leads, and sales remarketing.
- Ad Creative Strategy
- Used high-quality visuals of Zoar’s signature shoes and bags in carousel, video, and lifestyle formats.
- Messaging emphasized style, durability, and affordable pricing — tailored to each ad objective.
- Budget & Bidding Efficiency
- Daily budget distributed across multiple micro-campaigns ($5–$10/day).
- Leveraged lowest-cost bidding with event-optimized objectives (likes, messages, engagements).
- Real-time A/B testing to improve creative performance and reduce cost per result.
Implementation
Over a span of 4 weeks, we launched and managed more than 10 individual campaigns — including engagement, traffic, and lead generation.
Frequent creative refreshes and continuous testing ensured the lowest possible cost per acquisition (CPA).
Results
Our data-driven, budget-conscious strategy delivered exceptional performance:
📈 Total Impressions: Over 1.3 million
👥 Total Reach: 700,000+ unique users
💬 Messaging Leads: 387 leads at just $0.09 each
👍 Page Likes: Over 2,292 likes at only $0.03–$0.04 per like
👟 Post Engagement: 242,000+ engagements at $0.0001 per interaction
💵 Amount Spent: Total ad spend of just $1,000 (~BDT 1 Lakh)
💰 Total Revenue: Over BDT 1 Crore in sales from ad-attributed channels
🔁 ROAS (Return on Ad Spend): 100x+ — a staggering return in the Bangladeshi ecommerce market
Conclusion
Zoar’s success story proves that creativity, precision targeting, and aggressive optimization can outperform even big-budget brands.
With just $1,000, they built massive brand recognition, attracted thousands of new followers, and converted digital engagement into real sales.
Lessons Learned & Future Outlook
Micro-budget campaigns work when data guides every decision. Going forward, we plan to scale Zoar’s digital strategy with:
- Retargeting high-intent website visitors
- Lookalike audience expansion
- Product catalog ads for dynamic remarketing
Deeper integration with AI-based creative testing